Deadly Denim

Deadly Denim was founded by Rebecca Rickard a Ballardong, Whadjuk Noongar woman, living and working on country in Boorloo (Perth) WA. 

Deadly Denim is a fashion label that aims to be as sustainable as possible, creating custom one-off pieces using  recycled denim and First Nation artwork that has been digitally or screen printed onto textiles. 

Fashion comes with an environmental impact, with the fashion industry identified as the second largest polluter in the world, just after the oil industry, and as the industry grows so too does the environmental damage, this is the "why" at the heart of the label using recycled pieces.

The collection presented as part of 'Curiosity and the Cloth' is created from recycled denim featuring artwork by Manag Gnudju Noongar artist Kiya Watt

The Design is called "Journeys"

"This painting shows the journey and walking lines travelled on. My tribe moved by feet to shelter in cooler weather and move towards the wardarn in the warmer weather these lines connecting from the circles (water holes) depict this journey". Kiya Watt, 2019

Exhibited at

Curiosity and the Cloth Fashion Event for IOTA21 @ Boola Bardip, WA Museum


Photo: Tashi Hall
Artwork on pieces by Bobbi Lockyer and Cungelella Art
Models: Fallon Gregory, Toboisz Rodney