Deadly Denim was founded by Rebecca Rickard a Ballardong, Whadjuk Noongar woman, living and working on country in Boorloo (Perth) WA.
Deadly Denim is a fashion label that aims to be as sustainable as possible, creating custom one-off pieces using recycled denim and First Nation artwork that has been digitally or screen printed onto textiles.
Fashion comes with an environmental impact, with the fashion industry identified as the second largest polluter in the world, just after the oil industry, and as the industry grows so too does the environmental damage, this is the "why" at the heart of the label using recycled pieces.
The collection presented as part of 'Curiosity and the Cloth' is created from recycled denim featuring artwork by Manag Gnudju Noongar artist Kiya Watt
The Design is called "Journeys"
"This painting shows the journey and walking lines travelled on. My tribe moved by feet to shelter in cooler weather and move towards the wardarn in the warmer weather these lines connecting from the circles (water holes) depict this journey". Kiya Watt, 2019
Photo: Tashi Hall
Artwork on pieces by Bobbi Lockyer and Cungelella Art
Models: Fallon Gregory, Toboisz Rodney
Showed at the IOTA21 Fashion Event
Curiosity and the Cloth
Sunday 19 September 2021, 6.30pm
A fashion event like no other. Featuring designers from Kenya, India, Malaysia, and Thailand alongside First Nations designers from Western Australia & Northern Territory.
Boola Bardip, WA Museum
Perth Cultural Centre, WA 6000